How to Become a Top ISV with David Pennington

How to Become a Top ISV with David Pennington

David Pennington


FULL SHOW NOTES
https://podcast.nz365guy.com/95

  • Personal background – living in Issaquah, hobbies, family 
  • Career highlights being part of the Microsoft Business Applications team 
  • Thoughts on the idea of Microsoft’s shift in focus from apps to the platform 
  • The “measuring stick” that Microsoft uses to define a top ISV 
  • Patterns that successful ISVs do effectively to become a top ISV 
  • Creating a business model around being an ISV 
  • Various tools that Microsoft have available to enable ISVs in their journey to the Power Platform 
  • Unpacking the different categories of ISVs: Build ISV, Extend ISV, Connect ISV 
  • Examples of companies that are under the three categories of ISVs 
  • Splits between the different types of ISVs 
  • Difference between vertical and horizontal solutions 
  • Understanding the Power Platform and app separation, pivoting towards starting with CDS and building dedicated applications at their layer 
  • Thoughts on possible changes in how recognition works in the future for an example use case 
  • Size of the potential market opportunity for ISVs in the business application market 
  • Opportunity for SIs to spin up new business units that specifically focus on creating IP 
  • Dev Centres – what they are, their purpose, and who can access them 

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David Pennington

David Pennington has a deep appreciation for how businesses run that began when he watched his dad and mom start her own business and work to make it thrive. His passion continues to this day as he partners with global brands to help them identify new opportunities so they too can thrive. With over 17 years of experience across every stage of the technology life cycle, from engineering to product management and marketing, Dave knows how companies can leverage technology to drive their business strategies to realities. Exceptional interpersonal and communication skills complement his background in business strategy, strategic outsourcing, risk management, client partnering and global resource management.

At Microsoft, Dave leads the efforts around strategic global ISV and SI relationships for Microsoft Dynamics R&D, delivering real value for customers using CRM. Experienced in new business development, paving paths toward new industry opportunities and capturing market share, Dave has been responsible for the successful Go-to-Market and integration activities for several recent key acquisitions.

Pennington joined Microsoft in October 2007 and previously managed Microsoft Dynamics existing customer services team. Before joining Microsoft, Pennington spent time at IBM and Envision Telephony in various Product Management disciplines. Pennington has a bachelor of social science degree from Washington State University. For the past 9 years in a row, he has been voted the Best Dad in his house!