Running an ISV Successfully with Alistair Dickinson
Alistair Dickinson
FULL SHOW NOTES
https://podcast.nz365guy.com/79
- Personal, career and business background
- Current focus/projects as ISV
- Thoughts on outsourced vs in-house staff business model, building a business in a remote island and regenerating the Isle of Wight
- Journey to deciding the position that they’re going to take in the market
- Thoughts on building what customers want
- Dealing with struggles that ISVs have no control over
- Most challenging aspects in the first 3 years of starting an ISV and having a bumpy start
- Challenges they have had to solve and how the challenges have changed over time in relation to customer base
- Marketing the benefits of their solution so that it attracted customers from around the world
- Raising capital and how to go about it when scaling the business
- Addressing market segmentation
- Microsoft partnership – what it means, dealing with changes, etc.
- Software publisher vs ISV
- Advice to ISVs and how they should engage with Microsoft
- Using the partner list and engaging with the Partner channel
Books
- The Essential Business Guide to GDPR: A business owner’s perspective to understanding & implementing GDPR
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly –
Resources Mentioned
Support the show (https://www.buymeacoffee.com/nz365guy)
Alistair Dickinson
Alistair Dickinson has had the opportunity to learn one or two things about implementation and deployment along with business and best practices after 20 years of delivering CRM solutions to businesses of all sizes and 10 years running MyCRM. MyCRM brings a team of excellence together, with a focus on helping you and your business.
Alistair works with his team, focusing on a number of product solutions to help businesses get the most from their CRM investment. They offer both essential CRM and Enterprise CRM with Dynamics 365. As the team grows, they will be venturing into new offerings. The first will be www.Mapsimise.com, a fully integrated business GIS platform, followed by their all-new marketing solution for business users.
Alistair recently published his first book, “The Essential Business Guide to GDPR: A business owner’s perspective to understanding & implementing GDPR”.
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