FULL SHOW NOTES
The Forever Transaction: https://robbiekellmanbaxter.com/the-forever-transaction-chapter-8/
The Membership Economy: https://robbiekellmanbaxter.com/the-membership-economy/
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Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal, and Electronic Arts as well as over 100 other membership economy organizations.
Over the course of her career, Robbie has worked in or consulted with clients in more than twenty industries. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times, and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.