Membership and The Ongoing Transaction with Robbie Baxter

Membership and The Ongoing Transaction with Robbie Baxter

Robbie Baxter


FULL SHOW NOTES
https://podcast.nz365guy.com/206

  • Robbie Baxter’s life, family, educational and career background  
  • The effect of COVID-19 globally – changes happening all over the world 
  • As the writer of the book and the benefit of the book she published – The Membership Economy  
  • Areas where she sees “The Membership Economy” is for  
  • How the book she wrote applies to the different projects each company has  
  • The type of organizations adopting this  
  • What strategies have Robbie come up with to build the kind of engagement in loyalty membership subscription?  
  • The importance of knowing who your customer is  
  • How much does NETFLIX contribute to Robbie’s thoughts around “The Membership Economy.”  
  • Customer’s feedback from Robbie’s book – The Membership Economy  
  • How Robbie see this applying to Microsoft Partners  
  • Lesson Robbie have learned since the release of her book that made her decide to write another one  
  • Looking at the Subscription model, for those organizations who are struggling due to the CORONA crisis, what should they do?  
  • A discussion about the launch of Robbie’s second book – “Forever Transaction.”  
  • A conversation with Robbie on how important it is to find out what people are willing to pay for  
  • What Robbie means by “Forever Product.” 

 

Books Mentioned

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Robbie Baxter

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal, and Electronic Arts as well as over 100 other membership economy organizations.

Over the course of her career, Robbie has worked in or consulted with clients in more than twenty industries. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times, and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.