ISV Journey with Peter Linke

ISV Journey with Peter Linke

Peter Linke


FULL SHOW NOTES
https://podcast.nz365guy.com/164

  • Peter Linke talks about the place he lives in and how he spends his time when he’s not working. 
  • Talks about the Orlando Microsoft Ignite event – how great the event was 
  • A discussion about the history of Peter’s company 
  • Peter’s journey to becoming an ISV 
  • Discussions about the product lineup they have now 
  • Peter’s career as an ISV and how did he start from being an ISV to becoming a CEO 
  • Explained what a team service is and what they are building in team service that they were able to sell – time tracking solution 
  • What is proMX AG, how did it start and the evolution to where they are today 
  • How has proMX AG adopts changes, and how they ensure that their business is aligned 
  • Talks about how they plan out their marketing strategy to rise above the competition  
  • How they get partners to promote their product? 
  • What are the four solutions they have built?  
  • Introduction to PSA 
  • How Peter handles selling their products internationally, for instance, doing transactions from a currency perspective 
  • The process of how they train their partners in remote locations 
  • How they handle the 24/7 support in different Time Zones 
  • The key lessons he has learnt in this Industry  
  • Three points he wants to recommend to people starting an ISV business 
  • Talks about selling software as an ISV and do they have trained salespeople  
  • The timeframe and how quickly do they move to this sale cycle 
  • Talks about co-sell, how Peter see success with co-sell content 
  • The challenges ISV’s have and the ability to protect their intellectual property – anything special around preventing the unauthorized use of their IP 
  • Peter’s advice to new ISV’s about working with Microsoft and what should they do to foster a great relationship with Microsoft

 

“Who hears butterflies laughing, who knows what clouds taste like”

ISV Journey with Peter Linke

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Peter Linke

Peter Linke is an experienced Chief Executive Officer with a proven history of working in the computer software industry. Trained in business processes, enterprise software, PaaS, partner management and customer relationship management (CRM). Strong business development professional with a Dipl. Ing. (FH) specializing in electrical engineering.