Gustaf Westerlund on the MVP Show

Gustaf Westerlund on the MVP Show

Gustaf Westerlund
Microsoft Business Applications MVP


  • A brief introduction about Gustaf’s life, including his family background, as a company founder and his career as MVP. 
  • Introduction about Gustaf’s company – CRM-Konsulterna 
  • Company achievements – having 3 MVP’s from his own company 
  • Gustaf’s thoughts on the Microsoft MVP Program. 
  • Challenges he has seen with SID, CDS and CDM  
  • The support they offer to help their customers 
  • Implementation of CDM 
  • The voice of Customers 
  • The important role of CDS 
  • How MVP’s are determined 
  • Gustaf’s advice to those aiming to become an MVP 
  • Thoughts on reshaping CDS 

Other resources mentioned
Sara Lagerquist's MVP Award

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Gustaf WesterlundProfile Photo

Gustaf Westerlund

Gustaf Westerlund – Unafraid, intense, very passionate Principal Consultant and Founder at CRM-Konsulterna, he has worked with Dynamics CRM since version 1.2 in 2005. Combining in-depth Architectural and development skills with extensive business knowledge, he is a much-appreciated consultant, expert and trainer. He is a high capacity business-oriented solution architect with a focus on CRM and information management.

Drives to thoroughly understand business and technical needs to create innovative software solutions that help customers not only support today's business requirements but also giving them tools to expand their business to gain a competitive edge on their competitors. To him, his customers business success is his business success.

He received his CRM User Group Granite Award in 2016. His specialties are Information management, CRM, xRM, business analysis, business innovation, sales of High-Tech products and services. Software development through all stages, from concept and sales to Architectural design, implementation, deployment, infrastructure and training. Editorial expertise. Extensive network. Broad technical knowledge and highly tuned social skills.