Neha Bajwa is Sr. Director in the Business Application Marketing group at Microsoft. Previously, Neha led the Data Platform marketing group in Microsoft's US subsidiary, where she was responsible for driving US business, marketing and operations for Microsoft SQL and Azure Data Services business. Neha has been with Microsoft since 2005, and in previous years held various roles as marketing & Strategy lead for SQL, Identity, security and management business. Neha has a wide range of experience at Microsoft including partner, segment and product marketing, overseeing major launches across SQL, Security, Identity and Management. She has also spent time as a product planner for SQL and security portfolio of products. Neha joined Microsoft when Microsoft acquired Sy Software, best of breed anti-virus, the anti-spam company where she was responsible for product strategy, planning and marketing for a portfolio of products.cts.