CDP and the Purpose of using Customer Insights with Oli Ward

CDP and the Purpose of using Customer Insights with Oli Ward

Oli Ward


FULL SHOW NOTES
https://podcast.nz365guy.com/298 

  • Oli Ward’s life, educational and career background.  
  • Discussions about Oli’s journey within Microsoft and with Customer Insights?  
  • What does Oli’s current role involve?  
  • What skills do people need to succeed in Pre-Sales?  
  • What is a Customer Data Platform (CDP)?  
  • The benefits of using a CDP app, and what makes a CDP different?  
  • What is the difference between a CDP and CRM?  
  • What is Customer Insights, and what is its purpose?  
  • How do you enable AI in Dynamics 365 customer insights?  
  • What Is Master Data Management, and how is it related to CDP?  
  • How MDM and CDP work together?  
  • The importance of MDM?  
  • What MDM does?  
  • What level of expertise should people have before engaging in customer Insights?  
  • Has Covid19 affected the demand for CI?  
  • An overview of what Microsoft Synapse is.  
  • Talks about Microsoft Synapse and how does it work with Customer Insights?  
  • The effect of the COVID-19 pandemic on your customers and in business? 

 

CREDITS 

Music by: StockSounds Title: Energetic Upbeat Pop Summer Licensee: Cloverbase Limited 

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Oli Ward

Oli Ward currently works with Microsoft’s UK enterprise customers as a Senior Technical Specialist (Technical Pre-Sales) for Microsoft UK. He has 10+ years working in delivery and pre-sales with the Dynamics platform and is established as a UK SME for the Microsoft Customer Data Platform ‘Customer Insights’, helping organisations to better know and exceed their customer's expectations. Away from work he tries to remain physically active and is getting to grips with dad life.